You are probably thinking, “Why is it called 323?”

Well, the three numbers stuck with me one Sunday at Passion City Church. Guest speaker (and greatest women’s basketball player on the planet) Maya Moore was sharing about her signature Jordan basketball shoe. On the tab of each shoes, it reads “323” in reference to Colossians chapter 3 verse 23:

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.


We are gifted with bodies to play sports and it is our job to use them in positive, God-fearing ways. At 323 Atlanta, we will encourage our athletes to be the best they can be, not to impress their coaches or their friends, but to glorify our creator. If this is not something you believe in, or feel a little uneasy about our approach, PLEASE talk to our trainers. We welcome families of all backgrounds and will be glad to talk to you about any concerns you may have as our main goal is to simply be respectful and loving to our athletes through our actions and words because that is what we are called to do.

- Connor Jones / Founder